How Critical is Material Selection to the Success of Your Package?

Posted by Eric Clamp on 1/4/17 9:32 AM

 

Packaging materials for the consumer can be either an aesthetic plus or a frustrating minus. On the plus side, if the material enhances the brand and draws shopper attention, it’s doing its job. On the minus side, if it takes a grenade to get the product out of the package, it’s doing you harm.

 

What should your packaging partner bring to the table to ensure that you get the best outcome? Knowledge of the product, channels and materials is a “must-have.”

Read More

Topics: Packaging Development, Packaging Materials, Packaging Design

How to Solve Problems with Secondary-Use Packaging

Posted by Ryan Falkman on 12/6/16 9:20 AM

 

In 1960, a man named Alfred Heineken had a revelation: Why not turn packaging waste into a something that can be used to alleviate homelessness around the world? Yes, it was that Heineken. And yes, they were large beer bottles designed to become building blocks for low-cost housing.

Read More

Topics: Packaging Development, Packaging Design, Innovative Packaging

Is it Possible to Define Innovative Packaging?

Posted by Ryan Falkman on 11/9/16 9:35 AM

 

One way to describe innovation is creating something that fills a need—or solves a problem—that no one could solve before. The most innovative products or packages fulfill a need that people didn’t even realize they had.

 

Of course, there are differing levels of innovation. One might consider innovative a package that successfully bucks retail category conventions. Going “against the grain” always has an allure, but it can also be very risky. But then again… nothing ventured, nothing gained.

Read More

Topics: Packaging Development, Packaging Design, Innovative Packaging

How to Design Your Packaging for the Right Channel

Posted by Eric Clamp on 10/12/16 1:48 PM

 

It’s incredible how many brands still launch packaging that’s designed to stand out on shelf but that is hard to identify on a phone screen. Or how about package design with lots of complex details that simply get lost online? Things are changing fast in retail channels. And when it comes to physical arena, the club sector especially, there’s a rigid mass volume mindset that often leaves the brand behind—or worse confines the brand to only one aisle and refuses to see the possibility of success in other areas of the store.

Read More

Topics: Packaging Development, Club Store Packaging

Top Five Reasons Why You Need to Attend PACK EXPO 2016

Posted by Irene Rodriguez on 9/28/16 9:07 AM

 

Where else are you going to get up close and personal with the hottest technologies in packaging? At PACK EXPO International, you’ll see how packaging solutions work in over 40 different vertical industries, as well as build relationships with the thinkers and innovators who can translate retail channels, create consumer “wow” moments, and help your brand dominate the category. To help prepare you for the largest packaging event of the year, we’ve compiled a list of the top five reasons why this year’s PACK EXPO is not to be missed.

Read More

Topics: Pack Expo

Transparent Container Blog

This blog will provide brand owners the latest insights and industry best practices.  Here you can explore content that addresses packaging efficiencies, packaging design, channel marketing and everything in-between.
Club Store Packaging Guide
Designer Highlight: Ryan Falkman 
 

Beginning his career on the east coast, Ryan was a packaging designer for an extrusion blow molded products manufacturer. Fortunately for Transparent Container, Ryan moved back to his hometown in the Chicago area and now applies his expertise to concept development, product design and CAD engineering.

 

When Ryan first started at Transparent Container, his work focused on conceptual design and he provided the bulk of the company’s sketching and rendering work. His role then shifted to include more CAD modeling and engineered solutions. Now, he is the ultimate utility player who can apply his skills to any stage of the design process, from ideation all the way through to production.

 

Ryan’s multitude of skills includes sketching, rendering, and modeling and he’s proficient in Photoshop, Illustrator, KeyShot, and Creo. Most recently, Ryan has added fabricated product design using Esko ArtiosCAD to his skill set. Ryan also was the designer on a project that brought TCC its 4th Ameristar Award and he was also instrumental in two projects that won TINA awards.