How to Design Your Packaging for the Right Channel

Posted by Eric Clamp on 10/12/16 1:48 PM


It’s incredible how many brands still launch packaging that’s designed to stand out on shelf but that is hard to identify on a phone screen. Or how about package design with lots of complex details that simply get lost online? Things are changing fast in retail channels. And when it comes to physical arena, the club sector especially, there’s a rigid mass volume mindset that often leaves the brand behind—or worse confines the brand to only one aisle and refuses to see the possibility of success in other areas of the store.

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Topics: Packaging Development, Club Store Packaging

Top Five Reasons Why You Need to Attend PACK EXPO 2016

Posted by Irene Rodriguez on 9/28/16 9:07 AM


Where else are you going to get up close and personal with the hottest technologies in packaging? At PACK EXPO International, you’ll see how packaging solutions work in over 40 different vertical industries, as well as build relationships with the thinkers and innovators who can translate retail channels, create consumer “wow” moments, and help your brand dominate the category. To help prepare you for the largest packaging event of the year, we’ve compiled a list of the top five reasons why this year’s PACK EXPO is not to be missed.

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Topics: Pack Expo

What Does Your Packaging Partner Need to Know About Brand Alignment?

Posted by Eric Clamp on 9/20/16 10:50 AM


In-store, face-to-face with the consumer, product packaging is the most influential way to communicate your brand. So keeping your packaging aligned with the brand should be a dominant goal. And your packaging partner plays a significant role in getting it right. The key is creating a unified, easily identifiable persona for customers to identify with.

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Topics: New Product Launch, Packaging Development, Brand Alignment

Is There an Ideal Club Store Package?

Posted by Don Bubar on 8/30/16 9:00 AM


You are excited by the opportunity to sell in club stores, and have surveyed the environment. You have walked store aisles to see how others package their products, while thinking about your own brand.  You’ve seen a wide variety of packaging, from bag-in-box cereal to food and beverage products in standup pouches, cans and multipacked bottles, to a club store favorite for smaller products: carded and trapped blisters.

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Topics: New Product Launch, Packaging Development, Club Store Packaging

Seeking a Packaging Partner? Here Are the Four “Must-Haves”

Posted by Eric Clamp on 8/10/16 9:30 AM


For some it’s a beauty contest. “Come up with a package design that is so innovative, so fabulous, it casts a spell on the consumer.” Well, maybe the request isn’t quite that dramatic. But when brand owners and package designers start the new relationship dance, or just kick off a new project, there is only one way to ensure the best outcome—pick a partner who can cut a clear path from design idea to manufacturability to shelf—from brand owner saying “I want something innovative,” to consumer saying, “I want this product.”

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Topics: Speed-to-Market, Packaging Development

Transparent Container Blog

This blog will provide brand owners the latest insights and industry best practices.  Here you can explore content that addresses packaging efficiencies, packaging design, channel marketing and everything in-between.


Designer Highlight: Ryan Falkman 

Beginning his career on the east coast, Ryan was a packaging designer for an extrusion blow molded products manufacturer. Fortunately for Transparent Container, Ryan moved back to his hometown in the Chicago area and now applies his expertise to concept development, product design and CAD engineering.


When Ryan first started at Transparent Container, his work focused on conceptual design and he provided the bulk of the company’s sketching and rendering work. His role then shifted to include more CAD modeling and engineered solutions. Now, he is the ultimate utility player who can apply his skills to any stage of the design process, from ideation all the way through to production.


Ryan’s multitude of skills includes sketching, rendering, and modeling and he’s proficient in Photoshop, Illustrator, KeyShot, and Creo. Most recently, Ryan has added fabricated product design using Esko ArtiosCAD to his skill set. Ryan also was the designer on a project that brought TCC its 4th Ameristar Award and he was also instrumental in two projects that won TINA awards.