Thermoformed packaging can do “more with less” in a number of fundamentally beneficial ways. Squeezing more out of a package design considers all the goals a package is trying to achieve. Here are five ways that thermoformed packages can do more.
1. SKU Rationalization
Simply said, this means reducing the number of packaging “footprints” for product lines. You get “more” versatility from “less” package sizes. On a product line with many SKUs, there can be significant savings in development, production, and storage in using the same outer “footprint” or shell over several SKUs. The task of communicating product identification and information can be shouldered by the paperboard component of the package, and small variations in the product sizes can be accommodated with paperboard or thermoformed inserts or trays.