On February 23, 2018, the team at Transparent Container received exciting news. “Transparent Container is now an authorized printer for UL Certification Marks.” According to the UL website:
Linda Casey, Editor-in-Chief of BXP Magazine, wrote and published an insightful profile about Saskia Foley in the January/February issue. Foley is the CEO and President of the personal care brand Radius, and one of our favorite partners.
Throughout the interview, Foley speaks candidly about brand positioning, shopper engagement and the future of retail. She also talks in-depth about the important role packaging plays in her organization’s astronomical growth.
For those new to the packaging industry, finding straightforward answers can be difficult. Ask a simple question, and the response will likely be filled with jargon and language that only an expert would understand. A clamshell package is a retail packaging type that secures the product between two hinged sheets of (often sealed) thermoformed plastic. But if you were to ask “how much for clamshell packaging?” it can lead to an answer that leaves your head spinning.
Mentioning clamshell packaging to consumers brings up all kinds of colorful expressions. Search for “wrap rage” on Google, and you will find a number of articles and videos demonstrating the frustrations of consumers as they outline their experiences with clamshell packaging. Long battles to get them open include sharp objects and sometimes end with trips to the hospital, all to open a simple piece of plastic packaging.
Choosing the right clamshell tooling can be a lot like shopping for new clothes. When selecting a new outfit, you want to make sure everything fits just right, the price is within your budget, the materials and style are appropriate for the event, and that the fashion matches your distinctive personality. In many cases, ready-to-wear, off-the-rack choices are suitable, though some instances may require some slight alteration, and for certain special occasions, a hand-made suit or dress is the best decision. Finding the right package can present similar challenges. You must find the perfect fit for your product, meet budgetary needs, satisfy merchandising requirements, and elevate your brand’s unique character.