5 Ways Thermoformed Packaging Can Do “More with Less”

Posted by Ryan Falkman on 2/14/17 9:14 AM


Thermoformed packaging can do “more with less” in a number of fundamentally beneficial ways. Squeezing more out of a package design considers all the goals a package is trying to achieve. Here are five ways that thermoformed packages can do more.


1. SKU Rationalization

Simply said, this means reducing the number of packaging “footprints” for product lines. You get “more” versatility from “less” package sizes. On a product line with many SKUs, there can be significant savings in development, production, and storage in using the same outer “footprint” or shell over several SKUs. The task of communicating product identification and information can be shouldered by the paperboard component of the package, and small variations in the product sizes can be accommodated with paperboard or thermoformed inserts or trays.

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Topics: Packaging Development, Packaging Design, Thermoforming

Why Speed-To-Market Is a “Must-Have” for Successful Packaging

Posted by Eric Clamp on 1/25/17 10:15 AM


According to Forbes, “Accelerating the growth of innovation in emerging industries—the speed to market of potentially game-changing products and technologies—is vital to long-term economic competitiveness. In fact, being able to design and manufacture high-potential products quickly is critical to revitalizing manufacturing in the United States.” What does decreased speed to market mean to brand owners?

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Topics: Blister Packaging, Speed-to-Market, Packaging Development, Packaging Audit

How Critical is Material Selection to the Success of Your Package?

Posted by Eric Clamp on 1/4/17 9:32 AM


Packaging materials for the consumer can be either an aesthetic plus or a frustrating minus. On the plus side, if the material enhances the brand and draws shopper attention, it’s doing its job. On the minus side, if it takes a grenade to get the product out of the package, it’s doing you harm.


What should your packaging partner bring to the table to ensure that you get the best outcome? Knowledge of the product, channels and materials is a “must-have.”

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Topics: Packaging Development, Packaging Materials, Packaging Design

How to Solve Problems with Secondary-Use Packaging

Posted by Ryan Falkman on 12/6/16 9:20 AM


In 1960, a man named Alfred Heineken had a revelation: Why not turn packaging waste into a something that can be used to alleviate homelessness around the world? Yes, it was that Heineken. And yes, they were large beer bottles designed to become building blocks for low-cost housing.

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Topics: Packaging Development, Packaging Design, Innovative Packaging

Is it Possible to Define Innovative Packaging?

Posted by Ryan Falkman on 11/9/16 9:35 AM


One way to describe innovation is creating something that fills a need—or solves a problem—that no one could solve before. The best innovative products or packages fulfill a need that people didn’t even realize they had.


Of course, there are differing levels of innovation. One might consider innovative a package that successfully bucks retail category conventions. Going “against the grain” always has an allure, but it can also be very risky. But then again… nothing ventured, nothing gained.

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Topics: Packaging Development, Packaging Design, Innovative Packaging

Transparent Container Blog

This blog will provide brand owners the latest insights and industry best practices.  Here you can explore content that addresses packaging efficiencies, packaging design, channel marketing and everything in-between.
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Designer Highlight: Key Yoo 

Before joining Transparent Container in 2007 as a Senior Packaging Concept Designer, Kee was a teaching assistant in the industrial design program at Purdue University and also had a background in consumer product design.


He’s a quick thinker who loves every phase of the design process and thrives on problem solving and conceptual development. Kee likes to bring a bird’s eye view into the design process and that perspective has him bringing fresh and novel approaches to projects. Plus, his excellent visualization skills make complex concepts easy to manage, reducing the overall design time.


To keep his design and creative juices flowing, Kee often participates in design competitions and has won many awards including the Liberty Hardware Design Contest, the International Aluminum Extrusion Design Competition, and The Robert Bruce Thomson Light Fixture Design Competition.


Kee holds a B.S. in Industrial Design from The Ohio State University and an M.A. in Industrial Design from Purdue University. He is an active member of several professional organizations, including the Institute of Packaging Professionals and the Industrial Designers Society of America. He’s an avid traveler who loves to learn about diverse cultures and what makes them unique.