The Challenge: Star Power Brand Refresh
We’re all consumers. But when it comes to walking down the aisles of your ‘go-to’ retail stores…what catches your eye? Answer: the products that are visible through their see-through packaging, commonly called blister packaging.
Retailers know this and give preference to products that have star quality in both looks and brand recognition. So, CPG manufacturers are continually challenged in how they can boost their star power and visibility on store shelves. This is true even for well-known brands that enjoy category leading status in the marketplace – like a pen manufacturer.
Brand owners and product managers have many requirements when looking for the right blister packaging supplier. “Expertise” is a given, and you’ll also consider a partner’s ability to provide responsive service, consistent quality, and prices that fit in your overall budget. But for your brand to be successful, your supplier must also be able to hit the aggressive deadlines set by retailers.
We loved the Packaging Digest piece, “Packaging design opportunities abound in the 4th Dimension.” This interview highlights the way packaging is evolving. Take a look to read insights from industry expert, Brian Wagner, director of Ameripen and co-founder and principal of global management and packaging consultancy PTIS LLC. He believes that collaboration among disciplines is crucial to successful packaging.
On February 23, 2018, the team at Transparent Container received exciting news. “Transparent Container is now an authorized printer for UL Certification Marks.” According to the UL website: