7 Reasons Why the Much Maligned Clamshell Package Offers Value and Function

Posted by Jeremy Selin on 11/28/17 9:03 AM


Mentioning clamshell packaging to consumers brings up all kinds of colorful expressions. Search for “wrap rage” on Google, and you will find a number of articles and videos demonstrating the frustrations of consumers as they outline their experiences with clamshell packaging. Long battles to get them open include sharp objects and sometimes end with trips to the hospital, all to open a simple piece of plastic packaging.

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Topics: Clamshell Packaging, Custom Clamshells

How to Choose the Right Clamshell Tooling for Your Product

Posted by Jeremy Selin on 10/11/17 9:12 AM


Choosing the right clamshell tooling can be a lot like shopping for new clothes. When selecting a new outfit, you want to make sure everything fits just right, the price is within your budget, the materials and style are appropriate for the event, and that the fashion matches your distinctive personality. In many cases, ready-to-wear, off-the-rack choices are suitable, though some instances may require some slight alteration, and for certain special occasions, a hand-made suit or dress is the best decision. Finding the right package can present similar challenges. You must find the perfect fit for your product, meet budgetary needs, satisfy merchandising requirements, and elevate your brand’s unique character.

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Topics: Packaging Development, Clamshell Packaging, Custom Clamshells, Stock Clamshells

5 Ways Thermoformed Packaging Can Do “More with Less”

Posted by Ryan Falkman on 2/14/17 9:14 AM


Thermoformed packaging can do “more with less” in a number of fundamentally beneficial ways. Squeezing more out of a package design considers all the goals a package is trying to achieve. Here are five ways that thermoformed packages can do more.


1. SKU Rationalization

Simply said, this means reducing the number of packaging “footprints” for product lines. You get “more” versatility from “less” package sizes. On a product line with many SKUs, there can be significant savings in development, production, and storage in using the same outer “footprint” or shell over several SKUs. The task of communicating product identification and information can be shouldered by the paperboard component of the package, and small variations in the product sizes can be accommodated with paperboard or thermoformed inserts or trays.

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Topics: Packaging Development, Packaging Design, Thermoforming

Why Speed-To-Market Is a “Must-Have” for Successful Packaging

Posted by Eric Clamp on 1/25/17 10:15 AM


According to Forbes, “Accelerating the growth of innovation in emerging industries—the speed to market of potentially game-changing products and technologies—is vital to long-term economic competitiveness. In fact, being able to design and manufacture high-potential products quickly is critical to revitalizing manufacturing in the United States.” What does decreased speed to market mean to brand owners?

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Topics: Blister Packaging, Speed-to-Market, Packaging Development, Packaging Audit

How Critical is Material Selection to the Success of Your Package?

Posted by Eric Clamp on 1/4/17 9:32 AM


Packaging materials for the consumer can be either an aesthetic plus or a frustrating minus. On the plus side, if the material enhances the brand and draws shopper attention, it’s doing its job. On the minus side, if it takes a grenade to get the product out of the package, it’s doing you harm.


What should your packaging partner bring to the table to ensure that you get the best outcome? Knowledge of the product, channels and materials is a “must-have.”

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Topics: Packaging Development, Packaging Materials, Packaging Design

Transparent Container Blog

This blog will provide brand owners the latest insights and industry best practices.  Here you can explore content that addresses packaging efficiencies, packaging design, channel marketing and everything in-between.
Designer Highlight: Kee Yoo 

Before joining Transparent Container in 2007 as a Senior Packaging Concept Designer, Kee was a teaching assistant in the industrial design program at Purdue University and also had a background in consumer product design.


He’s a quick thinker who loves every phase of the design process and thrives on problem solving and conceptual development. Kee likes to bring a bird’s eye view into the design process and that perspective has him bringing fresh and novel approaches to projects. Plus, his excellent visualization skills make complex concepts easy to manage, reducing the overall design time.


To keep his design and creative juices flowing, Kee often participates in design competitions and has won many awards including the Liberty Hardware Design Contest, the International Aluminum Extrusion Design Competition, and The Robert Bruce Thomson Light Fixture Design Competition.


Kee holds a B.S. in Industrial Design from The Ohio State University and an M.A. in Industrial Design from Purdue University. He is an active member of several professional organizations, including the Institute of Packaging Professionals and the Industrial Designers Society of America. He’s an avid traveler who loves to learn about diverse cultures and what makes them unique.

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