5 Ways Thermoformed Packaging Can Do “More with Less”

Posted by Ryan Falkman on 2/14/17 9:14 AM

 

Thermoformed packaging can do “more with less” in a number of fundamentally beneficial ways. Squeezing more out of a package design considers all the goals a package is trying to achieve. Here are five ways that thermoformed packages can do more.

 

1. SKU Rationalization

Simply said, this means reducing the number of packaging “footprints” for product lines. You get “more” versatility from “less” package sizes. On a product line with many SKUs, there can be significant savings in development, production, and storage in using the same outer “footprint” or shell over several SKUs. The task of communicating product identification and information can be shouldered by the paperboard component of the package, and small variations in the product sizes can be accommodated with paperboard or thermoformed inserts or trays.

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Topics: Packaging Development, Packaging Design, Thermoforming

Why Speed-To-Market Is a “Must-Have” for Successful Packaging

Posted by Eric Clamp on 1/25/17 10:15 AM

 

According to Forbes, “Accelerating the growth of innovation in emerging industries—the speed to market of potentially game-changing products and technologies—is vital to long-term economic competitiveness. In fact, being able to design and manufacture high-potential products quickly is critical to revitalizing manufacturing in the United States.” What does decreased speed to market mean to brand owners?

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Topics: Blister Packaging, Speed-to-Market, Packaging Development, Packaging Audit

How Critical is Material Selection to the Success of Your Package?

Posted by Eric Clamp on 1/4/17 9:32 AM

 

Packaging materials for the consumer can be either an aesthetic plus or a frustrating minus. On the plus side, if the material enhances the brand and draws shopper attention, it’s doing its job. On the minus side, if it takes a grenade to get the product out of the package, it’s doing you harm.

 

What should your packaging partner bring to the table to ensure that you get the best outcome? Knowledge of the product, channels and materials is a “must-have.”

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Topics: Packaging Development, Packaging Materials, Packaging Design

How to Solve Problems with Secondary-Use Packaging

Posted by Ryan Falkman on 12/6/16 9:20 AM

 

In 1960, a man named Alfred Heineken had a revelation: Why not turn packaging waste into a something that can be used to alleviate homelessness around the world? Yes, it was that Heineken. And yes, they were large beer bottles designed to become building blocks for low-cost housing.

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Topics: Packaging Development, Packaging Design, Innovative Packaging

Is it Possible to Define Innovative Packaging?

Posted by Ryan Falkman on 11/9/16 9:35 AM

 

One way to describe innovation is creating something that fills a need—or solves a problem—that no one could solve before. The most innovative products or packages fulfill a need that people didn’t even realize they had.

 

Of course, there are differing levels of innovation. One might consider innovative a package that successfully bucks retail category conventions. Going “against the grain” always has an allure, but it can also be very risky. But then again… nothing ventured, nothing gained.

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Topics: Packaging Development, Packaging Design, Innovative Packaging

Transparent Container Blog

This blog will provide brand owners the latest insights and industry best practices.  Here you can explore content that addresses packaging efficiencies, packaging design, channel marketing and everything in-between.
Club Store Packaging Guide
Designer Highlight: Ryan Falkman 
 

Beginning his career on the east coast, Ryan was a packaging designer for an extrusion blow molded products manufacturer. Fortunately for Transparent Container, Ryan moved back to his hometown in the Chicago area and now applies his expertise to concept development, product design and CAD engineering.

 

When Ryan first started at Transparent Container, his work focused on conceptual design and he provided the bulk of the company’s sketching and rendering work. His role then shifted to include more CAD modeling and engineered solutions. Now, he is the ultimate utility player who can apply his skills to any stage of the design process, from ideation all the way through to production.

 

Ryan’s multitude of skills includes sketching, rendering, and modeling and he’s proficient in Photoshop, Illustrator, KeyShot, and Creo. Most recently, Ryan has added fabricated product design using Esko ArtiosCAD to his skill set. Ryan also was the designer on a project that brought TCC its 4th Ameristar Award and he was also instrumental in two projects that won TINA awards.